Power of Attorney Online Affiliate Programme: Partner with Us to Add Value and Earn

By Matt Cresswell, Founder at Power of Attorney Online and author of
Everything you ever wanted to know about LPAs (but were afraid to ask)

15th September 2025

Updated: Thursday 2nd April 2026

Helping people plan for the future is at the heart of what our partners do. Whether you’re advising on investments, supporting the elderly in a care home, guiding families through legal processes or managing employee benefits, you know that preparing for life’s uncertainties is key. That’s where our Power of Attorney Online Affiliate Programme comes in. It’s designed for professionals who want to add value for their clients and create a new income stream along the way.

Why partner with Power of Attorney Online?

An LPA is one of the most important documents anyone can put in place in their lifetime. But despite its importance, many people put off arranging an LPA until it’s too late.

Our guided online service makes the process simple, affordable and stress-free, filling a sweet spot between high solicitor fees and the daunting GOV.UK website. Our affiliate programme gives your clients, members or audience to a solution that genuinely helps them, while also generating a commission for your business.

Who can benefit from our Affiliate Programme?

We’ve designed our affiliate programme with a wide range of professionals and organisations in mind, including:

• Financial Advisers & Wealth Planners, to integrate LPA planning into their holistic client services.
• Carers & Elderly Support Services, to offer families practical planning for the future alongside care advice.
• HR & Employee Benefits Providers, to add a valuable benefit to employee wellbeing programmes.
• Conveyancers & Estate Agents, to complement property transactions with future-proof legal protection.
• Legal & Finance Influencers/Creators, to share expert insights while promoting a trusted solution.
• Later Life Coaches & Retirement Planners, to ensure your clients’ futures are safeguarded whatever happens.
• Online Will Providers, to expand their services with a natural next step in estate planning.

How does the Programme Work?

Joining is quick and easy. Once you sign up, you’ll receive your own affiliate link. Share this with your audience, whether that’s through one-to-one client meetings, newsletters, blogs or on your social media. When someone uses your link to set up their LPA with us, you’ll receive a commission on every sale.

It’s a win–win: your clients benefit from a guided, cost-effective service and you create an additional revenue stream without adding extra workload.

Why do clients trust our service?

• Affordable pricing: just £99 per LPA, compared to solicitor fees of £1,000+.
• Step-by-step guided application, written in plain English.
• Expert checks before submission to avoid costly mistakes that could lead to an LPA being rejected by the OPG.
• Dedicated customer support when people need it.

Should I join today?

If you’re passionate about helping people plan ahead and want to strengthen your professional offering, our Affiliate Programme is the solution for you.

👉 Sign up today and let’s build a partnership that benefits your clients and your business.

Written by Matt Cresswell

Matt Cresswell is the Founder of Power of Attorney Online, a service helping people across England and Wales create Lasting Powers of Attorney through guided online support and expert document reviews. He founded the business following his father's diagnosis with dementia, after experiencing first-hand how confusing the LPA process can be for families. Matt's expertise focuses on Lasting Powers of Attorney, planning ahead and helping families prepare for the future before a crisis occurs.