Which? Wills vs Power of Attorney Online: Can a Lesser-Known Service Match the Big Names?
21st July 2025
When it comes to sorting a Lasting Power of Attorney, many people naturally gravitate toward trusted names. Which? Wills has earned a strong reputation over the years for clear, reliable legal guidance, and rightly so. But is a big-name brand always the best choice? Power of Attorney Online may not have the same profile, but it offers the same essential service, often with greater speed, more simplicity and a more accessible price point.
Let’s take a look at how the two compare.
💷 Pricing
Which? Wills charges £129 for one LPA or £199 for both types (Property & Financial Affairs and Health & Welfare). If you’d like expert checking to help avoid mistakes, there’s a £60 add-on, bringing the full package to over £250.
In contrast, Power of Attorney Online offers each LPA for just £99, with checks and guidance included as standard. You won’t need to pay extra for peace of mind.
✅ Verdict: Which? offers trusted expertise, but Power of Attorney Online gives you the same legal confidence at a significantly lower price.
⏱️ Time & Ease of Use
Which? Wills is known for clear step-by-step forms. It’s a dependable experience, especially if you’re already familiar with their other services. But the process can take time and it may not suit users who want to move quickly.
Power of Attorney Online was built for simplicity. A guided video shows you exactly what to do and most users finish in under 15 minutes. It’s intuitive, jargon-free and gives you instant access to your documents.
✅ Verdict: If you want a fast, guided journey with minimal stress, Power of Attorney Online makes it easier without sacrificing accuracy.
✅ Checks & Support
Which? Wills offers an optional checking service, but for a fee. Without it, the onus is on you to ensure every detail is correct before submitting to the Office of the Public Guardian (OPG).
Power of Attorney Online includes built-in validation and helpful prompts as standard. From signing order to common errors, the platform helps you avoid the pitfalls that can lead to rejection.
✅ Verdict: You get the same level of error-prevention from Power of Attorney Online, but without the extra charges.
👥 Reputation vs. Value
There’s no doubt that Which? brings credibility and reassurance, especially for cautious buyers. But brand recognition isn’t the only thing that matters. Power of Attorney Online may be the underdog, but it’s quietly winning hearts with a smart, simple, and affordable alternative that delivers where it counts.
If you feel reassured by the Which? name, you’ll get a solid service. But if you want to achieve the same outcome, with less fuss and more money left in your pocket, Power of Attorney Online is well worth your trust.
